design batch2 - blogpost

Focus Branding

Rebrand for Focus (焦点) a news affair show from local Channel 8. Thanks to the client, we were able to pitch the idea and concept to a style we enjoy working on!

As Focus is a serious show, we wanted to also add a little warm to it, making sure that viewers not only feel the cool tone but the welcoming of warm news. Mirrors reflect, the reflection shows different sides of story of a news. But pulling out from it, blocks are formed into Focus logo to represent they deliver all angles of news.

Role in Project : Art Direction , Animation , Design
Project produced with Carbon.