Starhub YuJia Branding
Yu Jia is a cable channel that provide a wide variety of drama and tv shows. The rebrand consist of 7 different colour to represent different genre, mood and feel.
In this project, we explored abstract elements, texture and made them into dramatic lighting mood style. A hint of pink in all colour genre, as pink is their primary tone for the channel.
Role in Project : Art Direction , Animation , Design
Project produced with Carbon.