One of the three videos for Capitaland's showcase suite.
The brief we get from 8 Partnership for this video is call Inspiration. To enhanced the mood for the showcase. The Lightbulb idea is what they wanted to use represent new ideas coming together as one.
So in Carbon, I work closely with Creative Director to come out with a storyline and the mood of the video, where individual lightbulbs comes in together in harmony. I first have to get into the right mood, so I search for the music track first before pitching the designs and composition of the lightbulb forming.