design batch1

Khong Guan - Unfolding Legacy

Khong Guan is a traditional biscuits brand in Singapore and had been with us for many generation. Our concept for the TVC is make awareness of the brand, and also to pass down tradition throughout the generation, our tagline Unfolding Legacy.

In the TVC audience will watch the olden days and how Khong Guan had been with us and also adapt in different areas. The motion graphics are being stylize which we hope to attract the youngster with graphics and catchy beats.

Role in Project : Art Direction , Animation , Design
Music by : Beachniks - Romeo Chang (Bandcamp)

Awards :
Crowbar 4As 2013 : Silver Award in Advertising & Animation
Adobe Design Achievement Awards 2013 : Semi-Finalist

art direction, 3d motionZack Chua