Branding — Mediacorp Channel 5 — Super 7 Time Belt
The initial idea I propose to my Creative Director was 7pm is a coming back home timing. Feels home, we transit from warm (sunset) to cool tone. But the client wanted it to look more vibrant and lively.
So we added afew more colors, also adapt little details and element of Channel 5 existing branding to make it feel like a whole package.
PROJECT PRODUCED WITH CARBON ROLE IN PROJECT ART DIRECTION / ANIMATION / DESIGN YEAR 2015