Yu Jia is a cable channel that provide a wide variety of drama and tv shows. The rebrand consist of 7 different colour to represent different genre, mood and feel. In this project, we explored abstract elements, texture and made them into dramatic lighting mood style. A hint of pink in all colour genre, as pink is their primary tone for the channel.
Styleframes / Development —
Project produced with Carbon Role in Project ART DIRECTION / Animation / Design year 2017