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Branding — Starhub YuJia

Yu Jia is a cable channel that provide a wide variety of drama and tv shows. The rebrand consist of 7 different colour to represent different genre, mood and feel. 
In this project, we explored abstract elements, texture and made them into dramatic lighting mood style. A hint of pink in all colour genre, as pink is their primary tone for the channel.

 
 

Styleframes / Development —

 

CREDIT —

 

Project produced with Carbon
Role in Project ART DIRECTION / Animation / Design
year 2017