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Branding — Focus

Rebrand for Focus (焦点) a news affair show from local Channel 8. Thanks to the client, we were able to pitch the idea and concept to a style we enjoy working on!

As Focus is a serious show, we wanted to also add a little warm to it, making sure that viewers not only feel the cool tone but the welcoming of warm news. Mirrors reflect, the reflection shows different sides of story of a news. But pulling out from it, blocks are formed into Focus logo to represent they deliver all angles of news.

BUMPER

LOGO RESOLVE

 

STYLEFRAMES / DEVELOPMENTS —

 

— Opener Development #01

— Opener Development #02

CREDIT —

 

Project produced with Carbon
Role in Project ART DIRECTION / Animation / Design
year 2017